Hutton Media are proud to announce that our client Cherub Childrenswear, founded by Hartlepool-based district nurse Carlita Pounder, has been featured in The Gazette just weeks after launching her business.

Carlita’s passion for classic children’s clothing, inspired by her son Rudi, has taken off quickly, with orders already shipping as far as the United States! Her mission? To make timeless, boutique-style kidswear affordable and accessible to more families, with limited-run pieces that feel special and unique.

Hutton Media was thrilled to create Cherub Childrenswear’s full visual identity, from the logo concept to colour palette, signage, and digital assets. Carlita’s vision paired beautifully with our bespoke approach and it’s been incredible to watch her bring the brand to life so successfully.

“I want people to be able to get something as unique as possible,” Carlita told The Gazette. “Everything’s wrapped beautifully before it goes out, but I’m still trying to keep it affordable.”

With a growing presence on Instagram, TikTok, and Facebook and a website, Cherub Childrenswear is quickly becoming a standout name in the world of children’s fashion.

Read the full article in The Gazette